Fairtale

//For the love of living//


Fairtale is a home grown fashion label created by Fiona Roubin made with passion and sewn together with love. A label which up-cycles and pushes the boundaries of ethical and sustainable fashion. Because people matter and because people care.

After years of working in the fashion industry for brands including French Connection and Valleygirl Fiona made a conscience decision to part ways with "fast fashion"  and create a label that positively affects the world around us and the people living along side it. 

Fiona is a fair princess that saw her land being destroyed by over consumption and has gone above and beyond the duties of just any designer to create a fashion label that re uses vintage garments and fabrics, turning them into new loveable pieces. Clothing that is good for your heart and soul. 

Not only has Fiona created a label she has also stepped out from behind her sewing machine and spoke along side brands including Clean Cut, Patagonia and Ethical Clothing Australia at the well known event Fashion Evolution Day. 

Fiona my spirit sister, is a conscientious and positively active contributor to our environment. An ambitious women with dreams she can achieve.


Mirror mirror on the wall who's the fairest beauty of them all? 


If you're looking for a new item to wear with pride and a fair smile check out Fairtale.



You can find Fiona at:
Bondi/Chippendale/Glebe and Paddington Markets.
Workshop Makery - 106 Oxford Street Darlinghurst.

And also on:


Facebook: https://www.facebook.com/fairtale
Instagram: @fairtale_story_ or http://instagram.com/fairtale_story_ 
Etsy: Www.fairtale.etsy.com
Webpage: http://fairtalestory.wordpress.com



Photography by
Juni Ross (https://www.facebook.com/jrossphotos)
Lori Rojas Avellana (http://www.adventscape.com)
And, Fiona Roubin.


~ Modelled and Written by Kiah Carter